Accor hits 45,000 keys under extended stay portfolio
International hospitality group Accor currently has 45,000 keys across more than 380 properties and 14 brand names under its extensive stay profile, that includes serviced apartments and exclusive leasing real estates. In an Oct 24 press release, the team states it is now the world’s biggest player beyond of the United States here in this classification, backed by a higher concentration of properties throughout Europe and Asia.
Other current openings include Pullman Living Dongguan Forum in China, while Accor’s front runner “aparthotel” brand Adagio rejoiced in its 15th anniversary in 2023 with the introduction of 11 new real properties throughout 5 continents.
Accor claims it has even more extended stay real properties in the pipeline, including all new places for Novotel Living as well as a number of high-end serviced flat ventures in Riyadh, such as the 250-key Sofitel Serviced Residences Riyadh.
“With new touring behaviors taking hold and even more individuals looking for much longer stays, Accor has actually remained to do what we do best– lead the industry in which we have deep roots, sturdy connections and a highly effective presence– like Europe, the Middle East and Asia Pacific,” claims Jean-Jacques Morin, Accor deputy chief executive officer and premium, midscale and economy segment CEO.
“The acceleration of pursuit for prolonged stay properties is an international event, pushed by a market shift among travellers who are making much longer trips, combining business with recreation, and checking out places much more completely,” states Morin.
He adds that Accor has an “incomparable” portfolio of prolonged stay brands to service any visitor type. Other companies under Accor’s extensive stay profile consist of Mercure Living, Swissôtel Living and Mövenpick Living. It additionally provides prolonged keep options by means of business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. On top of that, it has 33,000 private villas, apartments, and branded houses operated in rental programs.
Accor’s growth in the long-term stay segment has been reinforced by brand-new openings for its Novotel Living label, an expansion of midscale resort brand Novotel. More recent growths for Novotel Living feature properties in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened up Novotel Living Singapore Orchard– a rebrand of the former 8 on Claymore Serviced Residences– in June 2022.